Kuwait is one of the wealthiest countries in the Persian Gulf region, and its economy is largely reliant on oil and gas. However, the Kuwaiti government is striving to diversify its economy and attract foreign investments. This has created numerous opportunities in various sectors such as construction, information technology, financial services, and tourism. A key aspect of doing business with Kuwait is understanding the culture and specific business practices of the country. Building personal relationships and fostering trust are of paramount importance. Face-to-face meetings and informal communications can play a significant role in business success. Additionally, awareness of local laws and regulations, including import and export laws, is essential for entering the Kuwaiti market.

Kuwait, as a strong consumer-driven market, relies on imports of consumer goods, especially luxury and high-quality products. Due to its high per capita income and young population, the country is considered an attractive market for a variety of goods and services. However, competition in this market is high, and entering it requires effective and innovative marketing strategies. Despite having a relatively small population, Kuwait boasts one of the highest income per capita figures globally. The Kuwaiti market heavily depends on imports of consumer goods, providing ample opportunities for foreign traders and merchants. Luxury items and high-quality products have a high demand in this market.

Kuwaiti traders and businessmen typically place significant importance on networking and building personal relationships in business. Establishing strong connections and fostering trust through face-to-face meetings and direct negotiations can be highly effective in succeeding in business with this country. Moreover, familiarity with the business culture and respect for local customs and etiquette are of special importance. Many traders and companies seek to enter the Kuwaiti market through collaboration with local partners and establishing joint ventures in order to better understand the market and facilitate the trading process.