In 2024, Georgia"s herbal distillate market has shown remarkable activity, underscored by substantial trade volumes in related beverage categories. Notably, the export and import dynamics of other fermented beverages, such as cider and perry, provide a useful proxy for assessing the broader market trends for herbal distillates, given their similar consumer base and production processes. The data from 2024 reveals significant export activities, with substantial quantities being shipped abroad. A total of 268,412. 16 liters of these beverages were exported, generating a revenue of $534,441. 29. Additional export transactions, including domestic exports, contributed further, with figures reaching 290,40. 26 liters valued at $53,637.

67. These figures highlight a robust demand for Georgia"s fermented beverages on the international stage, potentially translating to a vibrant market for herbal distillates, given their niche appeal. On the import side, the data indicates a strong influx of these beverages into Georgia, with the largest shipment being 564,846. 93 liters valued at $871,378. 94. This sizeable import volume suggests a competitive domestic market, where foreign products are in demand, possibly due to diverse consumer preferences or quality differentials perceived by local buyers. The price trends for these beverages, indicated by the revenue generated per liter, show a varied landscape with average export prices suggesting a premium positioning of Georgian products abroad. Conversely, the import prices reflect competitive pricing strategies employed by international suppliers to penetrate the Georgian market.

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